On the 22nd of March, during World Water Day, a new joint publication of the 3R group was launched: Reaching the millions – investment profiles to achieve 3R impact. It clearly makes a case why it is not only worth the investment to put money in water harvesting, it is urgent. As was said during the launch: it is not five to twelve, it is five past twelve already. We need to “turn it off, turn it on, turn it up“! Sjef Ernes, director of Aqua for All, also highlighted that this is not feasible without the three “Ts”: training, training and training, making a clear case for investment in the SMART Centre approach.